Advertising Internet: June 2009

Sunday, June 28, 2009

You Really Can Make a Million on the Internet

The key to successful marketing on the internet is to drive traffic to your website. Having a website that just sits un-promoted in cyberspace is not only a waste of time, but also highly frustrating.

I have been intrigued by the idea of internet marketing for years, but it has taken me a long time to overcome all the gumption traps involved in actually getting started (the biggest one being that I am a cyber-dinosaur -- my only real experience using computers for anything other than glorified type-writing involved Fortran IV and IBM punch cards almost thirty years ago).

What I have learned is that the internet marketing process can be relatively simple. You have to find a market, develop a product, and build a website to promote your product and process transactions. But, all of your efforts will be useless if nobody visits your website.

I have been studying a course that discusses the problem of driving traffic to your site in great detail. There are at least six ways to increase the number of visitors to your site, including word of mouth from one web user to the next (you are reading this letter, aren't you?), buying targeted hits to your site using paid keyword advertising on search engines such as Google, sending advertising e-mails to your proprietary list of prospects which you generate by signing up previous visitors to your site, exchanging links for your website with other websites that have similar products to your own, paying someone else with a proprietary e-mail list to send sales letters for you (you can pay for this with a flat fee up front or in the form of commissions that result from the e-mails they send), and paying fees or commissions to other websites for putting your banners, ads, or links on their pages. By using these techniques you will increase the number of visitors to your site, which is almost guaranteed to increase your sales.

In addition to pointers on increasing website traffic, the course I am studying includes incredible amounts of information about many other topics. It is a free course (amazing, but true!) which covers every aspect of marketing on the internet. It covers material from the very basic to the very complex, including the nuts and bolts of building a website, the basic ideas behind the concept of selling on the web, and strategies for finding the right niche for marketing specific products. It is a tremendous resource for the beginning marketer, and is full of not well known tips for even the most experienced internet marketing experts.

Tuesday, June 23, 2009

When Looking to Buy a Printing Press

Printing press companies produce thousands of copies of magazines, newspapers or newsletters everyday. The printing process is often long and complex. From organizing all the ideas to the actual printing, printers and companies spend a lot of effort in producing the right material. When you wish to start your own newspaper or magazine business, you will need a good printing press to produce your materials.

Before buying a new printing press, you must ask yourself questions about what size of press do you need its features and the supplier itself. Perhaps the most important questions that should be asked, however, have to do with whether the purchase makes business sense. Some businesses justify that press purchases allow for faster turnaround time, reduced waste, greater flexibility and streamlined workflow. However, the decision to invest in printing presses should be based on customers needs and not in the spirit of keeping up with what’s ‘hot’ these days. Thus, do not buy a press as a prestige item – it should be something you really need.

Finding a printing press for your own company is not necessarily easy. This is probably because most don’t come cheap. Checking out your local printing company can be a good start. During your visit to your local printing company, you can ask them whom they have dealt with when they bought their printing press. They can offer you tip in buying a good printing press at affordable price. And even if they cannot offer you advice, you can at least take note of which brands they use.

With the advent of modern technology, it has become a common knowledge that you can find almost anything on the Internet. You can search for brands and find out how each differs in make and model. You can even order the press online, thus, making the search and purchasing process easier for you.

The prepress process is usually handled by someone trained in all the aspects involved in preparing the documents and machinery for the printing process. This person could be an employee or anyone who handles the prepress process.

Keep in mind that you have a lot of competitors in today’s marketplace. There are also a lot to choose from in this technologically advanced age. The days of the manually operated printing press have long since passed into history and the modern printing press grows more and more advanced each year.

Where do you Find Quality Printing Services?

Portable Picture Printers

Camera stores offer a wide-range of user-friendly self-service printers. They can make prints from negatives, slides, CD discs memory cards, floppy diskettes and more.

From these variety people can choose the compatible printer for them. They may select some features like zoom and crop, color adjustments, red-eye reduction and borders.

Be sure to use quality ink, paper and of course, printer to secure quality results.

Commercial Printers

Commercial printers are using four color printing or the CMYK (cyan, magenta, yellow and black) printing for brochures, newsletters, postcards, business cards, posters, catalogs, stickers, folders and more.

These commercial printers can print tiny pieces of paper to large format ones. They use a wide-range of materials like large format ink-jet printer to digital printers and other pre-press printers.

Irish printing, on one hand, was originally developed for printing proofs but was later adapted for art purposes. Irish printing can print on paper, cloth, polyester and other materials that accept water-based inks.

Irish printing is also called giclee printing which means ‘squirt or spurt’. The discovery of this type of printing is attributed to Graham Nash, a rock musician.

Nowadays, there is a variety of color printers at a variety of costs. Thus, printers must be considered according to your needs. You have a long list of choices. All you have to do is choose wisely.

With regards to commercial printers, choose according to the print materials you are planning to have. Also consider the services and reputation of the printer. The price should not be the primary consideration but the quality of the prints. Nevertheless, if the commercial printer is offering the best services at an affordable price, there is no reason to turn it down so long as you are sure of their results.

Commercial printers are getting more and more accessible. In fact, the business is now online. Online printing four color printing, for one can be had without going out of your home. You simply have to click on the mouse and there your orders go -hassle-free and easy.

Where to look for Cheap Brochure Printing Services

Sometimes this is the irony of promoting your businesses products and services, because for a fact that you want to make your business recognizable and earn more sales of course you need to come up with attractive prints that will make you stand out. And since you want to be competitive you want to come up with a material that will make you stand out and recognizable.

We all know that competition in the industry is tight so there is a need for every business to come up with excellent prints that will help their companies create a remarkable name. But because of the high rise and increase of commodities businesses find it hard and expensive to develop extravagant materials for advertising.

Brochures as among the most preferred marketing tools used at present are among the excellent material that helps businesses effectively deliver their messages to their targeted audience. It is this means that business are able to express an informative feature about the services their company is providing. However developing brochures may quite be expensive particularly those that are in full colors. But because of the innovations made in the printing technology cheap brochure printing services are now offered by printing companies.

Mainly looking for cheap brochure printing services can be easily attained through the following:

1. Referrals – by simply seeking help form your family, colleagues, relatives, friends and businesses associates who had undergone such service they can give you relevant information on where you can look for companies with such service. They can guide you and give you pertinent information regarding the satisfaction they had achieved with the company they had rendered their service.
2. Televisions and newspapers – this medium can also effectively help you look for company providing cheap brochure printing services. They can give you companies offering discount prices and affordable rates just within your means.
3. Online services – mainly with the innovations made by technology the internet became one of the major sources and provider of companies providing cheap printing services. By simply going online customers are given the chance to browse and look for printing companies providing cheap brochure printing services. This service is among the most practical ways for reaching for companies with cheap printing services, for you need not to leave the comfort of your homes. By simply logging in to the net you can easily purchase, upload and order your print projects and have them delivered on your doorsteps.

However in rendering your printing services for brochure prints cheap printing does not call for sacrificing the quality of your materials. So as a businesses who is paying for the job you have to be particular of the company providing such service for a cheap brochure printing does not only means providing cheap printing service but also aims to deliver a high quality brochure prints that will make you stand out.

Why Corporate Identity is a Very Powerful Communication Branding Tools

Corporate identity is very much achieved by the brand building and marketing strategies of the company. So how actually is a brand built? It is done through the help of branding tools like logo designs, business cards and brochures. Brochures and advertisements are the most powerful communication branding tools as you get to distribute them to anyone around your locality. you can make brochures describing your company, it’s specialties and services to the public, thus making them aware of your presence! Once more people get to know about your services and facilities, more people come to you to try them out, thus making your company a better success!

It should be made sure that all marketing communication material has the corporate logo on it, thus enhancing your credibility as a professional enterprise. The reason for the need of all marketing communication having a corporate logo is that this is the thing that will be handed over to the public as an advertisement. You hand out business cards for potential clients for them to remember you and your company, there will be incidents wherein you have to send letters to different companies. If you send these letters through letters using letterheads with your company logo, the recipient company will remember you better for future correspondence and dealings. Therefore, it can be seen that to enhance the corporate identity, the brand has to be enhanced or built. We do this through marketing strategies, thus incorporating that corporate identity is a very powerful communication-branding tool.

When getting the corporate logo done, it is best to have it done by a professional, as logos made by amateurs may ruin the credibility of the business in no time, while a logo done by a professional logo designer helps to add value to the business. A professional logo designer is not only a graphic designer, he is one who has idea about your branding and positioning of business. He is one who creates a logo for you based on your requirements to exude the nature of your business and to meet all modes of your usage of the logo, on web, print, TV commercials or in a mixture of all of this. It should be remembered that logos and marketing materials are very important parts of a company’s brand building strategy. Logo designs are such an important communication tool for the corporate as it can make people perceive your company to be a large corporate house, when in fact; only one man runs it!

Why Do I Need To Get My Web Site Indexed

You need to get your web site index by the search engines so people can find you!

If you were to think of your site as a shop on the high street of your local town - People would walk past, see your displays and shop front and maybe pop in. This however is not true for the web. The way the internet is made – there is no such thing as passing trade. You can have the best site in the universe. You can have a revolutionary product which will change the way millions of people search the internet. You could have a very important message that everyone should read – but no one will come if they don’t know where it is.

To get people to visit your site, to read your message, to buy your products they need to know where to find you. People need to know your website address, your URL or be able to follow a hyper link to your site.

How do we tell people about your site? Word of mouth? Yes, this works but you can only tell so many people face to face. Should you send out an email to a list of people you recently bought from someone on the internet (10,000 email addresses for $10)? In one simple word - NO – This is the easiest way for you to lose your website, your credibility, your hosting - even your email and internet account. This is called spam.

Even though you personally may get tons of spam in your mailbox each day doesn’t mean you should do it too. It is something protected by law. Yes, you can be in serious trouble if you spam. As a rule of thumb - Only email people who have either emailed you (not spam) or someone who has personally asked you to send them information of a particular type. It would be a waste of time sending someone an email about automobiles if they are only interested in stamp collecting. I know, there could be an exception to the rule where someone could be interested in stamps with automobiles on them.

Statistically most people visit web sites by searching for them in a search engine. The funny thing is, that even if someone knows your URL or website address, they still type it into a search engine. Almost everyone has either a search engine as their homepage or they use the one provided by their internet provider and that almost always has a search box provided by a search engine.

They type your URL into the search box and press enter. If you aren’t listed in the search engine they are using, guaranteed one of your competitors will be.

Just to summarize:

You need to get your web site indexed by the search engines so people can find you!

Why Do You Need To Join An Affiliate Marketing Network?

Affiliate marketing is the latest trend online. With so many products to sell and services to offer, sometimes displaying it on one site isn’t enough. Thus, advertisers or merchants need affiliates, some sites which are willing to display ads for a particular cost. On the other hand, this is an opportunity for potential affiliates to earn extra income online.

The easy way to earn from affiliate marketing is to join an affiliate marketing network. Joining poses several benefits to both the advertiser and the affiliate. For the advertisers, this opens a new door of opportunity to get more leads and sales, get higher return on investment and pay only for results. Affiliate marketing network lessens the risk of venturing into marketing without proper management and guidance.

For the affiliates, joining an affiliate network makes earning money online a whole lot easier. Instead of going after many merchants for payment, the affiliate has only one contact for all the advertisers. Aside from the convenience, the affiliate marketing network will also extend support to the affiliates.

Affiliate Marketing Sectors

Affiliate marketing will continually grow as the need for more sales and leads continue. People are beginning to look at this type of marketing as an important aspect of pushing websites forward. More and more websites and online businesses are looking into one day joining the ever growing affiliate marketing networks.

The common affiliate marketing sectors include financial services, travel, retail, telecoms, mobile, broadband, gaming and even online gambling. Because of the increasing number of affiliate interested websites, the number of affiliate marketing networks also drastically increased. This means there will be more networks competing against each other.

UK Affiliate Marketing Networks

Affiliate marketing has become the trend in UK, as well. There are already a number of UK based affiliate marketing networks. Who are the major UK affiliate marketing networks and which one should you join?

The major affiliate marketing networks in UK include advertising.com, affiliatefuture.com, affiliatemarketing.co.uk, affiliatewindow.com, affili.net, brandconversions.com, buy.at, clash-media.co.uk, cj.com, dgmaffiliates.com, onlinemediagroup.co.uk, paidonresults.com, primeq.co.uk, silvertap.com, smart-quotes.com, tradedoubler.com, webgains.com and zanox.com. This is according to e-consultancy report.

These affiliate marketing networks all vies for merchants and affiliates. They will get an override commission for the sales so it would be best to have more merchants and affiliates on the network. The standard override fee is 30% although that still depends on the network. But whatever network you choose, whether you are a merchant or an affiliate, as long as you set things up properly, you will still get your share of higher sales.

Monday, June 22, 2009

Why Flyer Is A Good Choice

Well talking about flyers, compare to other advertising tool such as posters, banners, catalogs, booklets, etc. a flyer is also one of the great way to communicate. In a sense that you can send flyers through mail, you can post flyers in strategic locations, you can give a copy of your flyer for every customer who walks in and walks out in your business establishment or you can hand out a flyer to the passing customers, and if you are really determined, you can get some volunteers to pass some out of your flyers at the local mall or shopping area. You can easily spread them around.

The good thing about these flyers is that they are a quick and easy tool for relaying information to your target consumer. Not only that, a single flyer is easy to create and inexpensive to produce. For those who do not know what a flyer is, a flyer is normally a single sheet document printed in one or two colors or in a full color process. A flyer acts as communication between you and the reader, letting the reader know what you can do for them. Flyer also represents you, so, it is vital that you should do it or create it in a best possible way.

A flyer printing is the process you will utilize in order for you to create good and attractive flyers. Flyer printing is a common practice for business and personal events. A good flyer printing is the one that can easily capture the attention of the target consumer. For you to able to get the attention of your target consumer, your flyer must have a bold captions and an interesting design.

Marketing research has shown that distributing full color flyers is more effective than sending flyers printed in one or two colors. If you are onto full color flyer printing also known as digital flyers, one way of doing it, quick and easy is through Digital Flyer Printing.

The digital flyer printing is the new or advance process that made printing process more efficient and less expensive. Listed are several reasons why digital printing is the right choice:

• Digital images are more portable and last longer
• Transferring images is easy via email, floppy disk or CD-ROM.
• Setup costs are low allowing shorter runs.
• Digital manipulation of images can be done by the printer eliminating delays.

Now that you have the idea of what a digital flyer printing is the choice is yours. There are many printing companies that are available to help and assist you, if you are having trouble creating your own flyers. Find the best printing company that can help you and at the same time help your business be the best.

Why Go for Brochure Printing Wholesale

Brochures are highly regarded as one of the most vital advertising medium. This print material is effectively used to deliver persuasive yet informative message about companies’ products and services. Its development can be done utilizing different printing processes and application of striking and vibrant colors. The developmental processes involve the application of good graphic design and informative text content that will make customer aware of the good services and products provided. However in purchasing brochure prints it might be quite expensive if you purchase minimal pieces of brochure print. Sequentially, to lessen the printing cost and attain to achieve the quality of the prints you can choose to avail brochure printing wholesale services.

In addition with the valuable contribution brought brochure prints, there are some major reasons why more often advertisers go for brochure printing wholesale.

1. Lessen the budgeted printing cost

Mainly going for a brochure printing wholesale would be very beneficial for businesses for a reason that they can lessen their printing budget and yet attain to have the quality print for their materials. Engaging with a right printing company with wholesale printing service can help you save money, time and effort. This brochure wholesale services can offer to give you brochure printed products in lower or discounted rates that those that are expected. Moreover purchasing wholesale brochure printing can be one of the least possible ways of minimizing the budgeted cost for your advertising.

2. Economically saving in terms of inks and color application

Implementing the unique craftsmanship of printing and binding brochure prints can be produced with high quality prints that will exceedingly meet with the requirements set. This process can help you save economically for a reason that the inks and colors are minimized, for your materials can be done in a single print run that means you lessen the amount inks used and thus keeping you away of wastage of too much inks.

3. Produce large number brochure prints with high quality

Rendering service with brochure printing wholesale does not necessarily mean sacrificing the quality of your brochure prints. Wholesale printing services had largely produced quality prints that made businesses meet up with the expectation of their consumers and viewers. With the untamed service provided businesses are able to come up with their desired number of prints without worrying bout the quality produced.

Generally with the services given by commercial printers’ brochure printing wholesale is the best way of achieving to have large number of prints done in a single print run and yet are producing high quality brochure prints.

Why Haven't You Got An Article Directory?

With the advent of Jagger, Googles latest update, more than ever people are talking about good content and how important it is to have on any site. Good, relevant content is loved by search engines and visitors alike. Quality content is a powerful tool for Internet marketing and promotion purposes.

Sadly, it seems not everyone, in fact very few have got the message about article marketing, and the fact that you don't have to be the articles author to profit form them. And this inspite of the free advice given by many experienced web masters, that shows that good content and first-rate submission work can grant you a massive publicity online and a growing income.

Even if the search engines change their algorithms, There should be little if any adverse effect on sites with good content, especially if fresh content in the form of well written articles is being added regularly. What many have failed to realise is that the Internet is about nothing but content. Without good, relevant content the Internet would be nothing. In the words of many practiced marketers "content is king".

So how do you make money and satisfy the search engines and your visitors alike? This is where runniing your own article directory comes into play, It isn't difficult or particularly complicated, and there are some wonderful benefits to having your own article directory:

Your site grows on a daily basis with that all important relevant content.

Every new page is indexed by the search engines, because the content is relevant to the keywords in each article category, your keword and keyphrase score goes up. Especially important in Google.

Your PR will grow over time as the quantity of quality articles on your site increases.

Article directory sites give you targetted traffic, this usually means higher click throughs on your Adsense and other affiliate links.

No need to worry about constantly changing your content, a few clicks from the mouse in the admin panel is all it takes to add to your content.

Monetizing your site is easy with use of Adsense and any other affiliate scheme you like the look of. Best of all most of theses schemes are FREE to join!

It is plain that the benefits of your own on site article directory far outweigh any disadvantages, So Whats to Stop You? Dont know where to start! This is really easy! Visit the nice people at www.articledashboard .com they have a very useful FREE script just for this. It's really easy to install, or if you don't fancy doing it yourself, or are unsure how, they'll install it for a one off of $50. They also provide a nice little PDF file on how best to profit from your new article directory.

Drawbacks!?!
Some say too many articles too quickly could give the search engines the idea that you're a spammer. I have to say I disagree. If your site is a new domain that has never before been registered, then you may find yourself playing in Googles sand box for about three months. However, if your site is older or has been registered before then my personal opinion is that no harm would come, especially when you provide the search engines with what they expect to see - steady growth be that five a week or fifty a day. NO ONE (except the bods at Google) knows the criteria Google uses for sand boxing sites.

On Quality
Use your judgement! After all, you know a piece of garbage when you see one, and it'll do you and your site no good at all publishing garbage.

Why Niche Marketing is the Way to Go in Succeeding Online

Niche Marketing is the last great frontier for the small business entrepreneur. Out there in the 'real' world, small businesses don't have a half fair chance of competing against the giant international corporations of the world. The Internet has evened the odds for small business. The Internet has created a real equal opportunity for those who are willing to use it. There are several different ways to make use of niche marketing and succeed. All of the ways require getting a domain and a webhost, building web pages and adding content. Those are just the basic basics of Internet Marketing in any form. Then there are the choices of how to go about building a successful niche marketing site that will provide you with a profit....hopefully a very large profit.

1. You can create an informational product. An informational product can be articles, reports, columns, audio or video, or other things. These can be sold as stand alone products or used for advertisement or promotional causes.
2. You can build a content rich web site that will be so interesting it will draw potential customers again and again.
3. You can publish newsletters and ezines that are so full of pertinent information that people will happily pay for subscriptions to them.

All of the above listed ways can be used to create a niche marketing website that has the capacity to make money. There are two things that all of these methods have in common.

1. The topic must be one that helps people solve a problem, makes them healthier or happier, or provides them with information that they want or need in some way.
2. The content of the website, no matter the topic, must be relevant, timely and interesting to the people who are reading it and the website must be easily navigated.

Winning Logo Design - How to earn big money from your logo designs

Making a living out of selling Logo Designs can be fraught with danger. Cuthroats willing to slash your throat on street corners, drug crazed thugs and conniving conmen are just some of the things to avoid. Its a jungle out there so make sure your logo design is bulletproof.

Buy Low - Sell high
In terms of outlay the resources you'll need to produce your logo designs are pretty minimal and the returns can be huge. What you'll need is either a pen and paper or in todays modern fangled world a mouse and computer to produce your designs. Pop along to your local electrical retailer and see what offers they've got on for computers. Alternatively make one yourself out of an old radio and a broken down TV. Hey presto a fully functioning desktop publishing empire for the price of a cup of tea.

Look close to home for design inspiration
Now that you're fully set up to produce quality logo designs, you've actually got to come up with some rather fancy ideas. A good place to go for inspiration is the front living room where you'll be amazed to find lots of branded products just waiting to be copied and served up as your own logo design ideas. Another place you might want to look at is your own kitchen. Go on, take a look in your fridge - it's brimming with things like cream cheese, beefburgers and probably some skanky vegetables. If that doesn't inspire you to create, I don't know what will

Hands up who wants a logo?
Your hardest task in making your logos pay for your living is going to be finding anyone vaguely interested in what you have to offer. Once you've asked your small circle of friends and family for the umpteenth time whether they want to pay you to produce a logo for them, its time to look at advertising your services to a wider audience. Try producing a TV commercial using a movie camera and the help of a local TV production crew. Once your ad is shown on primetime TV those orders will start to rollin...

...or they would have done, but for one fact on this journey of self discovery we forgot to build ourselves a website or leave a contact number for people to call. In hindsight remember to have a website designer build you a logo design website before you spend thousands on producing your tv ad. OK, for arguments sake lets say we had a website ready beforehand and now we've got something like 200 logos to produce, how are we going to cope? Outsource, my friend and soon like this article recommends - you'll be earning BIG BIG moneys baby. Damned right.

Winning Logo Design - How to earn big money from your logo designs

Women in advertising

Introduction

Men and women are different. It was designed by nature like this and there is nothing wrong about it as they perfectly supplement each other. There are stable images of men and women roles in the society, which are very difficult to change or overcome. Men are usually regarded as strong and resolute, clever and quick. Female roles are reduced to pretty and sexy objects. Advertising not only reflects the situation on the world market, but also the tendencies of the modern society and thing, which are in requisition. Gender plays in important role in advertising and gender stereotypes very often define the advertising style.

Men generally carry more important social roles, with very few exceptions, and this is reflected in the advertisements. Men play roles of authorities in the advertisements who either give examples of express their professional opinion in the contrast to women, who mainly play submissive roles of users of the products.

Advertisement can be called a measure of social opinion as it expresses the needs of the society but at the same time it also forms it. It plays a vital role in promoting labels and stereotypes. Certain ads are targeted to certain social groups. Ads, which display different female characters, appeal to different social groups.
In my paper I would like to study different approaches to woman in advertising, such as treating women as sex object, housewife, submissive, mother, professional, dumb blonde, in order to analyse social position of women and their perspectives.
Lets focus on each type of advertisements in order to study the social role it gives to women.

Women in advertising
First, and most traditional category of advertisements depicts women as typical housewife, fulfilling the major gender stereotype of the mankind. These characters radiate sweetness, warm-heartedness and passion to house holding. For example, the advertisement of commercially laundry “Bryza”, underlines the laundry to be totally women occupation. In the advertisement man is singing about children and stains and then addresses women with the words “Now You have Bryza”. Such an attitude implies that only women can and must be interested in laundry and other issued connected with house holding. Another bright example of such an attitude is an ad of Virginia Slims. This advertisement states “The sexiest move that a guy can make [in the house] is cleaning up.” Such an attitude presupposes that cleaning is fully women’s occupation and men, who help their women about the house, are doing the heroic deed and should be treated as heroes. Examples are multiple and we can calculate up to a dozen of advertisement, where women act as typical housewives during one commercial block. Such an attitude humiliates female dignity and strengthens social stereotype about the woman as a housewife. There is nothing bad in being a good housewife or taking care about husband and children. It’s bad when all the life is artificially and intentionally centred all around this aspect. In order to understand the accordance of this category to ethical norms, we should define on the ethics first. Ethics, or moral philosophy is defined as a set of regulation, which define right or wrong behaviour. From the ethical point of view, popularising the ideal of house keeping can not be regarded as something wrong. We should look deeper into the root of the problem to see another ethical problem here. Such kind of ads can limit female rights. Voluntary or not, but with the help of these ads socials role of the woman is reduced to the role of typical housewife. All the actions should be agreed with the ethics of the profession.

The role of submissive mother originally arises from the role of housewife. Motherhood is one of main destinations of all women. We all know about this from the childhood. Unfortunately, fatherhood isn’t considered to be one of the main social roles of the man. Rising children is considered to be mainly female prerogative. Such an attitude is reflected in the advertisements, where all children are accompanied by their caring and submissive mothers. These are mothers, who make the children ready to school, cook them breakfast, take care about their health, appearance, toys, etc. The chances to see a man in the role of loving father is very small or equals zero. These stereotypes about the role of woman as submissive mother are reflected in ad of Chewi-Quaker. Small girl is worried about new surrounding after moving to another school, but becomes popular when finds Chewis and messages from her loving mother in her lunch box. Another very bright example is a Cheetos advertisement, where the mother of four children is driving a family van around the city. These are typical ad when loving and caring mother helps her kids. It’s hard for us to imagine any man on the place of the woman in the ads about children. These ads are light and touching, but they serve a bad service persuading the society that taking care about the children is fully feminine responsibility. The social role of woman is changed nowadays and the range of her responsibilities goes much further than housework or raising children. In many families women work on a par with men or even more, but old social stereotypes are still alive and still give the perverted idea about the female role in the society. Same as the first category, the ads which include the patters of the submissive mothers don’t contradict any ethical norms directly as they don’t include any lies or violence, but the result can break the ethical norm, breaking the balance between social and personal life of the women.

Word Of Mouth Advertising - Steps To Create Awareness

Word of mouth advertising creates an awareness campaign where your business information travels from person to person, creating a world wind of awareness. For a new business start-up, word of mouth marketing is often the best and most effective advertising method.

Newspaper print and classified ads can get very expensive, and have lost much of their effectiveness with the popularity of the internet in the past decade. New business owners can't even consider radio or television advertising as a viable option. What is left for a home business or small start-up to do to spread the word about their enterprise?

Here are some steps that you can take to start a viral word of mouth marketing campaign about your business:

Acquaintances: Approach your friends, family and neighbors initially, followed by contacting other people you know in your community and beyond. To begin your campaign, you may take a broad approach to spread your information; ultimately streamlining your message to your target market.

Networking: Both online and off, networking is the backbone of the word of mouth marketing. You need to have a large network to build a database of prospective customers. Find forums and other groups where your target market ‘hang out.’

Website: It’s the Internet age. Establish your website with good, focused keywords to get favorable results from the search engines. Also, keep your website, user-friendly with easy navigation and complete updated information about everything regarding your business.

Freebies: Everyone loves to get something free. Create a free report or ebook related to your idea or product and give it away to potential customers, asking them to give the item to their friends and family as well.

Mailers: You can use email or postcards or pamphlets about your business to inform your acquaintances prior to calling them.

Word of mouth advertising has stood the test of time and is effective for every business. There are simple, affordable methods of starting a viral marketing campaign that will spread like wild fire. By putting into place some or all of the ideas mentioned above, you can create a world of advertising for your business.

WORLDWIDE MOBILE MARKETING CORP. GOES INTERNATIONAL

Miami, FL –January 04, 2007– Worldwide Mobile Marketing Corp. (WORLDWIDE) (Frankfurt Stock Exchange: WLJ and Pink Sheets: WMBM), a multi-faceted mobile media company offering innovative advertising through the use of specially designed vehicles and franchises as a medium for advertising message of its clients, is pleased to announce that it has completed an international franchise contract with the Agilent Group (AGILENT).

WORLDWIDE with their WAA Brand goes international. Mr. Tadele, owner of Agilent Group (AGILENT) an Advertising and Promotion firm in Addis Ababa, Ethiopia visited the USA to purchase the Master franchise rights for his country. An international Franchise contract was signed. The U.S. Department of Commerce, International Trade Specialist Philadelphia, helped to arrange the formal paperwork. The US Embassy in Addis Ababa was also involved in this transaction. Mr. Tadele is a veteran of the Advertising industry with more than two hundred clients in Ethiopia and years of working and marketing experience. AGILENT will be the first mobile advertising firm, who will offer the real time mobile ad technology to his clients in different areas in Ethiopia. Goal is to promote international AID’S campaigns throughout the country.

American and other international brands like products from Coca Cola to Nike, from GM Automobiles to Microsoft are on his client list. Mr. Tadele, will purchase a fleet of mobile Advertising Vehicles to start promotions.

Mr. Tadele with his international knows how and business experience is the perfect fit for both companies. WORLDWIDE and AGILENT are looking for a high impact in the mobile Advertising technology in Ethiopia and surrounding countries.

About WORLDWIDE

• Worldwide Mobile Marketing Corp. (WORLDWIDE) (Frankfurt Stock Exchange: WLJ and Pink Sheets: WMBM) (www.waaglobalmedia.com)
• BRANDING is WAA since 1995 in Business and Franchisor.
• WAA expand his operation from Coast to Coast.
• WAA is the first national mobile Franchise with real time communication vehicles.
• WAA 12 months Goal, 100 Vehicles on Road, Investment $ 10,000,000.
• WAA will operate by 2009 a fleet of minimum 300 Vehicles in USA.
• WAA Franchisee’s will operate city location and fleet.
• WAA Fortune 500 Clients list is from Coca Cola and IBM to Ford and many more.
• WAA backed by multiple US Patent’s.

Information presented in this newsletter contain "forward looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21B of the Securities Exchange Act of 1934. Any statements that express or involve discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, goals, assumptions or future events or performance are not statements of historical fact and may be "forward looking statements." Forward looking statements are based on expectations, estimates and projections at the time the statements are made that involve a number of risks and uncertainties which could cause actual results or events to differ materially from those presently anticipated. Forward looking statements in this action may be identified through the use of words such as "projects", "foresee", “expects’”, “will,” “anticipates,” “estimates,” “believes,” "understands" or that by statements indicating certain actions “may,” “could,” or “might” occur.

Would You Like Adwords Definitive Guide

Would you like to find out what those-in-the-know have to say about adwords definitive guide? The information in the article below comes straight from well-informed experts with special knowledge about adwords definitive guide.

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My Google AdWords guide alone provides enough information to get you started, even if you don't have your own site ... This is the ONLY guide you need to profit from Google adwords and the above strategy. hey friends, check this guide to google adwords out ! Quote: Nice guide but there seem to be so many of these useless - junk info sites looking to capitalise on adwords etc. I really recommend this important book as an excellent guide to profiting from Google AdWords. These seven copywriting guidelines can't all be implemented in each ad, especially on Google AdWords, which allows for just a few words.

Don't limit yourself by refusing to learn the details about adwords definitive guide. The more you know, the easier it will be to focus on what's important. http://www.adwords-make-money.com/adwords-definitive-guide/

Write Keyword Articles and get more traffic

With the huge boost in the number of businesses marketing on the internet, gone are the days of just adding your site with a explanation of your product or service and sit back and watch the traffic roll in.

Daily we have to keep have to watch closely some of the new technology and methods to optimize our web sites to ensure that we receive enough traffic to help our business. This requires either an expert to do it for you or you have to keep up to date with a technology that is constantly being upgraded.

Today we are competing with thousands perhaps millions of sites all offering related products. We are becoming dependant on the search engines like Google and Yahoo to promote our websites but to achieve a share of the traffic it is important that we know how to strategically place keywords or phrases on our web pages.

One of the most effective tools in marketing your site is to use keyword articles. It is important that the keywords you use are not only pertinent and descriptive for your site but also they must have a high number of searches. It is not going to help bring traffic to your site if a keyword is only searched for a few times a month.
Another aspect to watch is if your website has a lot of competition then strategic keyword placement is very important. When someone types a keyword into a search engine the search engine uses an algorithm to sort out the most pertinent web pages from the database and then ranks them and then displays them. Tactical placement of keywords then becomes a factor in how high your website is ranked.

Choosing the right keywords is perhaps the most important aspect. There is software today than can help you analyze keywords and which ones are the most effective and get the most searches. When trying to decide on keywords try to put you in the place of the person searching. If for example my site sells holiday accommodation in Greece and I am looking for a holiday in Greece work out what you are looking for.

Using software designed to analyze keywords this will tell you how many times it is searched for and the number of competing sites and also the ratio of click through to the number of searches.

Once you have found the best keywords for your site you can further reinforce the efficiency of your keywords by including With the huge boost in the number of businesses marketing on the internet, gone are the days of just adding your site with a explanation of your product or service and sit back and watch the traffic roll in.

Daily we have to keep have to watch closely some of the new technology and methods to optimize our web sites to ensure that we receive enough traffic to help our business. This requires either an expert to do it for you or you have to keep up to date with a technology that is constantly being upgraded.

Today we are competing with thousands perhaps millions of sites all offering related products. We are becoming dependant on the search engines like Google and Yahoo to promote our websites but to achieve a share of the traffic it is important that we know how to strategically place keywords or phrases on our web pages.

One of the most effective tools in marketing your site is to use keyword articles. It is important that the keywords you use are not only pertinent and descriptive for your site but also they must have a high number of searches. It is not going to help bring traffic to your site if a keyword is only searched for a few times a month.
Another aspect to watch is if your website has a lot of competition then strategic keyword placement is very important. When someone types a keyword into a search engine the search engine uses an algorithm to sort out the most pertinent web pages from the database and then ranks them and then displays them. Tactical placement of keywords then becomes a factor in how high your website is ranked.

Choosing the right keywords is perhaps the most important aspect. There is software today than can help you analyze keywords and which ones are the most effective and get the most searches. When trying to decide on keywords try to put you in the place of the person searching. If for example my site sells holiday accommodation in Greece and I am looking for a holiday in Greece work out what you are looking for.

Using software designed to analyze keywords this will tell you how many times it is searched for and the number of competing sites and also the ratio of click through to the number of searches.

Once you have found the best keywords for your site you can further reinforce the efficiency of your keywords by including keyword articles that describe a holiday or the benefits of a holiday apartment in Florence. Make sure you use the keywords that in the title of the article and in the first paragraph. The keyword can also be used in the text of the article but don't saturate the article. Keyword articles that describe a holiday or the benefits of a holiday apartment in Florence. Make sure you use the keywords that in the title of the article and in the first paragraph. The keyword can also be used in the text of the article but don't saturate the article.

Write on your business card

Like the majority of sales people, I visit a huge number of clients and prospects every month, some end up buying some do not, but every single one of them has my business card. I attend business breakfasts, seminars and other networking event in my search for new contacts and ultimately new business, each person I meet also gets a business card.

One day a few years ago I realised that I not only hand out a huge number of cards, but I also receive a fair few myself. I decided to go back through some of the older ones to see if I could find some new prospects. As I started to sift through them I began to realise that most peoples cards are actually meaningless in isolation. Unless you work for one of the few companies who’s name actually reflects what you do, you may as well be writing your telephone number on a piece of paper and forgetting to add your name.

ABC Company
Mr Bob Jones
General Manager
Telephone number
Mobile number
Fax number
Email address
Website

Without going online and looking at every single website I have no idea what the companies do!

Likewise, all those people I had been diligently handing my business card too had every conceivable method of contacting me, written there in black and white, but no idea what I do! It’s my job as a sales person to “put my face about”, make sure I am always contactable and remember as much as I can about all my prospects (with perhaps, a little help from my CRM). My prospects are also everyone else’s prospects, they do not need to remember me, and so they need a little help.

I realised the solution is simple. WRITE ON YOUR BUSINESS CARDS!!!

Here’s the scenario: The prospect gets back to the office one day and is told they need a new supplier for widgets, it’s his job to find one. He remembers speaking to a few suppliers at the seminar but can’t remember exactly who, so he quickly flips through the cards collected, then, he comes across one, he can’t remember the name or the face to match it, but, in nice clear writing it says “Widgets, budget to high end” Who gets invited in for a meeting?

I'm one of those people who guard my business cards at meetings. I don't like meaningless cardboard connections (exchanging business cards without a purpose). I'm put off by someone who says, "Hello, my name is.... Here is my business card, can I have yours?" My suspicion is that I'm going to be put on someone's junk mail list. However, by first striking a chord, you've accomplished something very important in your networking mission -- you've found a reason to extend the relationship beyond the event at which you met.

Not all prospects you meet are going to fit your ideal client (or center of influence) profile. This is especially true for me, since I have a highly specialized niche. Focus your attention on those who meet your criteria. Jot down notes on the back of the card (the reason for the solid connection), and then you'll have a conversation point in which to build your relationship at the next meeting or in your correspondence. Follow up quickly after the meeting by sending information you promised.

The Term "cardboard connection" was coined by Anne Baber and Lynne Waymon authors of "Make Your Contacts Count" www.ContactsCount.com

Sunday, June 21, 2009

Writing a good headline for your advertisement

There is no denying the fact that the success of an advertisement lies mostly in the headline. The headline should attract the reader and make him read the rest of the advertisement. The headline should be simply catchy and various key points should be embedded when deciding on the headline for the ad.

The headline should catch attention of the eye at the first glance. Words in headlines should act as tags for the advertisement. It should say it all about the content that follows. If a company is selling reasonably priced furniture, the headline of their advertisement should be ‘Durable furniture for less price’. This headline will attract the right customers who are on a look out for durable furniture as well as low cost furniture. If the customers to be reached belong to a category that are interested in decorating their house with beautiful furniture and aren’t concerned about the price to get the right look, then the headline can be ‘Change how your house looks by our oriental furniture’. Anything other than the prospects should not be included in the headline. If both men and women can use a product, both of them should be referred to in the title, missing out even one of the category is like losing a huge number of potential customers.

The title should be instant product seller. According to a research, five times more readers read just the headline when compared to those who read the complete advertisement. So the investment is of no use, if the title isn’t good enough to sell the product. There can be a possibility that the content of the ad isn’t strong enough. All the harm can be undone by having a powerful headline.

The headline should be centered on the product and not the company that is selling the product. The customer’s interest should be reflected and he should feel that he is directly addressed. Start with ‘you’ and not ‘we’. So if the client specified on mentioning the company’s name, don’t start the sentence with it. For example, instead of writing ‘Tylenol – solution for sever cold ’, write ‘Got sever cold? Try Tylenol’. Never forget to mention the name of the product in the headline. The product name should be of top priority.

A snapshot of the benefits of the product should be given in the headline. This is an important quality of a well-phrased headline. The customers look out for advantages when he thinks of buying a product. Keywords like whiter teeth, nutritious cereals, or miraculous growth should be incorporated in the title.

If inculcating all these factors have made the headline long, it should be remembered to write the product advantages in bold. If a visual is placed in the advertisement, it will be a good complement. As a picture speak thousand words. But care should be taken that the headline should say some part of the story and the visual should say the rest. Don’t repeat the headline or the picture.

Too much of cleverness should not be applied to design a headline. There are nearly five hundred advertisements in a local newspaper on weekends. A regular reader reads the headings of all of them. He will be able to classify between a false heading and a genuine heading. No false promises or information should be included in the headline. Over smart headlines are good for award competitions, but don’t really work with the savvy customers. mobile internet advertising

The headline should give out a positive feeling to the reader. Negativity should be totally excluded as it not only creates a negative impression but the mind will also be not receptive friendly. It sometimes confuses the mind and it interprets a negative meaning of the message being delivered. Confidence should be reflected in the headline. Don’t include any doubtful words like if and but. Conditional phrases are a strict no. The sentence should be in present tense, instead of past or future.

Writing the Resource Box so it Makes People click

The internet is the information highway, this phrase has been used so may time it should be nominated for the Internet Cliché Award. People that go to the internet are subdivided into groups, but generally, they are out to search information. Whether for gaming, business, fun or anything else the internet has provided us with information that has proved to be very beneficial. prospects of internet advertising

Through the recent years many people have learned the secrets of Search Engine Optimization. More and more sites have seen the effects articles have done for the traffic of their sites. Some have even created sites devoted entirely to providing articles that could be read by their website visitors and have links that could lead to many sites that are related to the topics and subjects of the articles.

For example, the sites may feature many articles about a whole lot of topics. As a website visitor reads the articles they have searched for, they can find at the end of the article a resource box that can be clicked on to link them to the site that has submitted the article. Of course the article would be in relation to the site. Lets say if the article is about rotating the tires, the resource box may lead to a link to a site that sells tires or car parts.

A resource box is what you usually find at the end of an article. They will contain the name of the author, a brief description of the author, a brief description of the sponsoring site and a link. If a reader likes what they read, they would have the tendency to find out where the article came from to read more. The resource bow will be their link to the source of the article and this will entice them to go to the site and do some more reading or research for the subject or topic they are interested in.

But like the article itself, the resource box must also be eye-catching to demand the attention and interest of the reader. While the resource bow encompasses only a small space, providing the right keywords and content for your resource box will provide more prodding for the reader to go to your site.

Now we know what resource boxes are, what are the benefits of having a good resource box? Mainly its driving traffic to your site. Many sites would allow articles to be placed in their sites because they can make use of the articles to fill their pages. They also get affiliation with other sites that can be beneficial for them as well. For the sponsoring site, when you get people to click on your resource box, you generate traffic that can be counted upon as potential customers.

So what would be a good content for your resource box? Basically it is keywords, learning about the proper keywords that people are mainly searching for. There are many tools you can find in the internet that can help you in determining what keywords to use.

Resource boxes can also make use of all the creativity it can get. You only get a small space for your resource box so you better make the most of it. Try to catch the attention of your reader with resource box content that can make them give a second look. Unlike TV ads, you don’t have visual aids to drive your point in. But you do have the power of imagination of a reader. With the right content, you can make them think and intrigued.

Another tip is to use keywords that should be related to your site. Do not mislead your potential website visitors. Build your credibility so that more people would get enticed to visit your site and browse what you have to offer. Make the people click your resource box by providing resource box content that makes a lasting impression. You only get one chance to wow them and hundreds of chances to repulse them.

Never underestimate the power of the resource box. It may be small in size but they will provide a significant aid in driving traffic to your site. A boring resource box will never get a job done. Be fun and creative but at the same time show that you have a great deal to offer, too much to ask for something that couldn’t fit a paragraph? Yes and no, there are many tips and guides that can help you in doing this, the first step is realizing how important a resource box could be in making people click your link and be directed to your site.

Writing the Resource Box so it Makes People click

Yellow Page Advertising For Lawyers - Where Have All The Calls Gone?

I get calls every week from lawyers saying they’re not getting calls anymore from yellow page advertising. Having done quite well in the past, they're afraid to discontinue the advertising. They want to know what's going on and what to do. internet marketing promotion and advertising

Apparently, lawyers are not the only ones. In his article "Quit wasting money on Yellow Page advertising" by Peter Fernandez, D.C., a yellow page, print advertising and practice management consultant for chiropractors, Dr. Fernandez answers the question, "Why has advertising in the Yellow Pages changed from one of the best ways to advertise to one of the worst in just a few years?" (See 1, below)

This article will attempt to explain where all the calls went. I believe lawyers began advertising in the Yellow Pages much earlier than on TV because of the cost; most lawyers were reluctant to become pioneers of TV advertising; and lawyers were pursued by yellow page salespeople, but not by TV salespeople. Since 1976 through the mid-1980s, the Yellow Pages and classified newspaper ads were virtually the only place a potential client could find a lawyer advertising. Consequently, lawyers advertising in the Yellow Pages did not have much competition and had very good results.

Many more lawyers flocked to the Yellow Pages which then became very crowded. In the last few years, and after a few pioneers, many of the lawyers advertising in the Yellow Pages discovered what every other business has long known, that TV is by far both the most effective and cost-effective media. According to TNS Media Intelligence/CMR, from January 2004 through September 2004 lawyers have spent $287.3 million on TV compared with only $71.3 million on print media, $11.4 million on radio and $4.1 million on Internet advertising. According to research done by the Television Bureau of Advertising, the public's perception of television gets the votes for Most Authoritative and Most Exciting. Both influential and persuasive, TV wins over other media, in both categories, by a wide margin among Adults 18+. TV scores 81.8% in the Most Influential category, with newspapers a distant second at 8.5%. TV scores 66.8% Most Persuasive with newspapers, again a distant second at 14.2%.

Just as buying something wholesale or in large quantities, your cost per person reached from advertising is reduced when you buy media that reaches more people. Broadcast TV reaches many times more people than a county-wide yellow page book and therefore costs much less per person reached. In the New York DMA (broadcast TV market), there are 29 counties reached by TV. If there was only one yellow page book in each county, you would have to advertise in 29 yellow page books to reach the same geographic area as TV. Unfortunately, there are several yellow page books in each county. Smaller community yellow page books produce even less of a return on investment because they reach even fewer people. Many lawyers have found out that for the cost of a full-page advertisement in just two county-wide yellow page books, you can advertise on TV with a respectable budget and reach the population of an entire DMA.

Today, due to the large number of lawyers advertising on TV, potential clients are being diverted away from yellow page books. Additionally, in the field of personal injury, the problem is compounded. Seriously injured people are usually in bed in a hospital or at home watching TV. Lawyers advertising on TV reach potential accident clients long before they can even get to yellow page books.

When lawyers first began advertising, there was only one yellow page book. Now there are commonly three, four or even five county-wide yellow page books and several village, community or neighborhood yellow page books as well. Some advertisers have even lost their position in the Yellow Pages because they signed a contract with another yellow page book not realizing it was a different book and they couldn't afford two books. Because a consumer will typically keep one yellow page book and throw out the others, the question an advertiser faces is which yellow page book to advertise in or to advertise in all of them. Will your advertisement be in a yellow page book that's thrown in the garbage? I keep only one book and it stays in the closet, rarely used. Today, I use the Internet instead of a yellow page book.

While there was once only one Yellow Page book in town receiving 100% of yellow page advertising revenue, they are now losing a large share of that revenue to several competing yellow page books, but their operating costs remain fixed. All of the yellow page book companies must print and distribute the same number of books. Unless all advertisers advertise in all three yellow page books, the publishing companies have to increase advertising fees thereby increasing the cost of reaching a yellow page consumer. In an effort to increase revenue, yellow page books have even begun creating new real estate to sell including advertising on the covers, spine, tabbed pages and even Post-it Notes style ads. These high visibility advertisements also divert yellow page consumers from regular full-page advertisements.

Simply put, there was once only one yellow page book in town; it was cheaper to advertise in; there were fewer lawyers advertising in the book; there were few lawyers advertising on TV; the Internet was not what it is today; and there were far more people using the Yellow Pages than there are today.

So what's a lawyer to do with yellow page advertising? If you're one of the three or four largest advertisers in your market with an advertising budget large enough for a substantial TV advertising campaign including billboards and radio, you may want to consider advertising in all of the yellow page books. If you're not one of the largest advertisers in your market, my suggestion is to discontinue advertising in yellow page books and to spend your money on TV. If you have a 1-800 vanity telephone number available and extra money in the budget, you should also advertise on billboards and radio.

1 http://www.worldchiropracticalliance.org/tcj/1997/feb/feb1997fernandez.htm

Yellow Pages Advertising New Business Generating Phone Calls

Yet many small business owners are unsure about how to get the most out of their Yellow Pages advertising. is that business owners shell out more than 11 billion dollars every year on Yellow Pages advertising... Remember, effective Yellow Pages advertising design has only one objective: to bring you new business by generating phone calls. If you've got a local business, make no mistake about it: Done well, yellow pages advertising, while competitive and "tricky" ... Place your business under the Yellow Page advertising spotlight and listen to your phone and cash register sing! mainline internet advertising

Remember, with Yellow Page advertising you are at a much different point in the sales process the close. Clever headlines can be extremely effective early on in the sales process, but statistically speaking, they don't generate huge Yellow Page advertising response. He is also adamant on the importance of setting an advertising budget before talking with the Yellow Pages sales rep. In all reality, it's just best to ignore any advice your Yellow Pages advertising sales rep might give you.

While the purchase of other advertising media can often be simple and straightforward, the same thing cannot be said about yellow page renewals. If a media, such as the Yellow Pages, loses its effectiveness, I'll shift my client's advertising dollars to a more that is more effective. Finally, consider eliminating your advertisement in the Yellow Pages and placing your money in a more effective advertising media. The Yellow Pages medium provides a powerful return on investment for advertisers and can serve as the cornerstone of an integrated advertising media mix.

If you're advertising now and don't think you are getting the response you should be, talk with your Yellow Pages representative. They may even make the leap and assume that they aren t getting any calls from their Yellow Page advertising program at all. I get calls every week from lawyers saying they're not getting calls anymore from yellow page advertising. I get calls every week from lawyers saying they're not getting calls anymore from yellow page advertising.

http://www.advertising-internet-online.com/advertising-page-yellow/

Your Advertising Does Not Have To Be Boring

Here is an advertising design idea that will challenge you to make imaginative ads rather than boring ones. I call it the "Photo ID Design Model" and it is a very useful device if you create advertising for your company or organization. It is one of the easiest and most effective ways to create a striking ad, banner or poster. And it will almost always give you a result that gets noticed.

** Consider the photo id

Think about a "photo id" for a minute. Its most dominant feature is the photograph. The other elements on the card "support" the photo -- the person's name, address, or ID number.

These things are not necessarily less important than the photo. But the photo is clearly the main element. It is what the photo id is "about", and that is clearly reflected in the graphic design of the card.

If you are not used to thinking of graphic design as related to function, this may seem like an overstatement -- "Hey, it's just a card with a picture on it." But think about it for a minute. A photo id has the specific job of identifying a person. That makes the photo the most important element on the card. So it stands to reason that the photo should be given the most attention.

** Make the photo the dominant element

When you apply the photo id model to a print ad, poster, billboard, banner design, or even a TV ad the result is usually pretty straightforward. You assume the dominant element in the piece will be the image -- the photograph. And you also assume the photograph will be the main "identifier" — the thing that defines the look and even the content or theme of the piece. For instance, you find a photo of a cool looking guy wearing sun glasses. And that image fits the message you are trying to convey in your ad.

Serious advertising designers may object that this turns the usual communication process upside down. They might say, "You should always start with your selling message, and find elements that illustrate that message." For instance, if you want to sell "pet care" products, you should begin with the theme you want to communicate, and then find elements that illustrate that theme. Say your theme is something like "Our pet care products make happy pets." This theme would then suggest various ideas for photographs and headlines.

Of course this is nice in theory, but in actual fact, advertising is rarely that straightforward. In reality what usually happens is that you start out with a fairly specific idea ("Our pet care products make happy pets.") As you try to develop it you realize it doesn't quite work or you can't find the photograph you had in mind. Then as you're leafing through the pile of available "pet care" photos you see one that evokes an interesting response. So you modify your original concept to fit the available photograph.

In other words, the photograph has become the "organizing theme" for the ad. If you still think this distorts or perverts the communication process, think about all those cleavage pictures on the front of women's magazines. The cover designer knows that cleavage sells magazines. So the photo is the starting point. The rest follows.

** Elements of the Photo ID Model

Of course there are no rules about what elements your banner or poster should include, but generally they should be as follows:

1. Product photo or photo collage
2. Main Headline
3. Product Description or sales pitch
4. Company Identifier (Logo, address, etc.)

Anything more than this will tend to make it overly busy. This is especially the case with posters, billboards and banners which are usually meant to be viewed from a distance. You should not try to convey detail. Just your primary selling message, and perhaps an overall image.

** Creativity is always important

An important way in which a "photo id" is different from an advertisement is that it lacks the creative mission we normally associate with ads. We don't expect ads to be just a picture of the product, or the store front, or of the company president. We expect them to be persuasive -- to "sell" the product or idea -- and we normally assume that takes some creativity.

In fact, one of the problems with the photo id model is that we may end using it as an uninspiring formula for cranking out ads. We may slip into the habit of relying on the format -- dominant photo, major headline, sales pitch, company identifier -- and just assume it is unnecessary to use our imagination. We may think it is not necessary to create an interesting headline, for example, or look for a striking and memorable photo.

In other words we often settle for the ordinary rather than coming up with something creative. We settle for a boring description of the product rather than an imaginative statement of what it can do for me, what problem it can solve, or how much money I am going to save if I buy it.

As a general rule, in advertising creativity is almost always better than the lack of it. Of course, this is difficult to prove. And even worse, many people claim they have no creativity in them, so they think this excuses them from trying a little harder to come up with an interesting headline idea or slogan.

But even if you are "creatively challenged" you should still try just a little harder. Because in advertising it really comes down to this: "Do you want your ad, your poster, your billboard, or your banner to be effective or not?"

Your Advertising Does Not Have To Be Boring

Your Own Greeting Card Print Shop

Let's go over some of the greeting card print solutions you have have available to you. Making your own photo cards and personalized greeting cards is enjoyable, gives a creative satisfaction, and is actually very easy to do. If you spend some time doing greeting card printing in the off-seasons, you will have a collection of cards available to you for use at Christmas time, Easter, weddings, birthdays, and more. All you need to start with is your favorite photographs or drawings to get you going. Printable greeting cards are a great way to keep in touch with family and friends and display your digital photo talent. There are two main methods for creating and greeting card printing: desktop software and online services. why advertising won't work on the internet

Software for Photo Greeting Cards:

You can make your own printable greeting cards using computer programs. There are a several excellent applications available for greeting card printing. These programs have made this process easy for several years. Currently, my favorite program for making digital photo greeting cards is Adobe Photoshop Album. Adobe is the professionals choice for their powerful professional tools. But do not be scared off by that- their latest round of consumer -level applications have been outstanding in ease of use and functionality. As with the online services, templates are available for greeting cards, Christmas cards, etc.

Online Services for Greeting Card Printing

Most online digital photos services offer customized photograph cards, permitting you to create your own greeting cards any occasion. Online photo services such as Ofoto and Shutterfly make it simple to lay out high-quality customized cards. The process entails uploading your photos to the service, working with the design software to layout how you want the card to look, and then adding your text messages. Greeting card printing is usually done at a 5x7 size and you will choose a glossy or matte finish. The online service will then mail you your cards in various size packages of your choosing. To prevent writer's cramp, or the hassle of printing mailing labels, Shutterfly will let you upload an address book from your computer and mail the cards out for you (of course you wont be able to sign them though.) I hope you have fun making your own cards and realize the great time and cost savings that your own greeting card print shop will bring to you.

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