Showing posts with label blogging. Show all posts
Showing posts with label blogging. Show all posts

Wednesday, July 29, 2009

'Social Bookmarking' As An Aggressive and Acceptable Blog Marketing Tactic

Social bookmarking websites are becoming more and more popular. They allow you to save bookmarks online and Tag/Categorize them with keywords instead of saving them as bookmarks in the favorite's list of yourbrowser. This is particularly useful when your browser based bookmarks have become unwieldy. It's also help since you can access your bookmarks from any computer where you have an internet connection.

I have compiled a list of Social Bookmarking websites from a number of sources. You can find it here: http://www.blogmarketingtactics.com/social-bookmarking/social-bookmarking-top-links.html

Once you have bookmarked them, you can view them, sort them by category/keyword as well as see links from others that have been categorized like yours.

You also establish RSS feeds for each category (tag) that you 'subscribe' to. This alerts you to new links in your areas of interest. Your bookmark collection/RSS Feed becomes viewable to others who can also copy your bookmarks to their own collection. So now you can aggressively promote your RSS feed to the RSS Directories and Search engines, syndicate them and make them available to a much wider audience.

Social bookmarking sites also help you to meet other people who are interested in the same topics you are and who may also have knowledge of web resources that you don't.

On Social Bookmarking sites, you first create an account. Then you bookmark interesting and useful things in the area of your interest or expertise. By doing so you create a useful Feed. Once you've done that you intermittently, (or aggressively), add useful and interesting items, (that could use additional exposure), from your own content. Make an honest effort to contribute USEFUL information and links. This is all about sharing and exposure. Done properly, you can be as aggressive as you want to be about sharing information. You can share your blog(s), links to your informational/resource sites etc. Think about the fact that when you share links to other's resources, you're also effectively promoting their content as well.

This is a way you can aggressively and ethically promote your content and the content of others. I personally have hundreds of gigabytes of my own information and information of others, connected to my notebook. In the final analysis, it's doing me no good what-so-ever just sitting there. But by organizing it, online, I can help myself, (getting organized, getting my content exposed, etc.) and help others at the same time.

If you spice up your feed with too much sales and marketing related or self promotional stuff, people can and will easily drop their subscription to your feed. And instead of gaining good will and doing a service to the internet community you could get labeled as a spammer and suffer the consequences.

So while being aggressive is possible and acceptable, being careful to consider the best interest of the community is certainly warranted.

Balancing being ethical and providing a useful service to others with promoting your own content enables you to be as aggressive as you like. But remember, in the final analysis, others will make the decision on whether it's ethical and useful or spam.
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Thursday, July 9, 2009

$1 Million in Google AdSense Earnings

They are calling him the million dollar man. Jason Calacanis recently revealed in his blog that he is on track to earn a million dollars from AdSense over the year ahead.

And if that number doesn’t wake you up and have you sitting on the edge of your seat, consider for a moment that he reached this level in less than a year. His company only started using AdSense in September 2004.

Calacanis runs Weblogs Inc., a network dedicated to creating trade weblogs across niche industries. And he’s quickly proven that AdSense is a credible advertising partner.

As their network has grown, so has their AdSense revenue. In January 2005 they earned an average of $580 per day. In March it was $737. In May it was $1,585. One day in July, just before he made the blog entry referred to above, they earned $2,335. Remember that is just for one day. If they can take that daily average to $2,740 they’ll be earning a rate of $1 million for a year. And Calacanis predicts that reaching daily earnings of $3,000 or even $5,000 is quite achievable.

That’s quite an achievement. Keep in mind that Calacanis has 103 bloggers on the payroll and nine staffers. Even so, many webmasters would give an arm or a leg to have even a third of that.

Google’s AdSense has been revolutionary. It has become firmly established as the darling of the online advertising industry. Although rumors are heard of major competitors launching a similar service, AdSense’s premier position seems secure for now.

In essence, AdSense has made it possible for almost anyone with a web site or blog to earn some revenue from advertising, without having to employ sales people or spend precious time searching for advertisers.

AdSense works like this. Webmasters sign up for an account in just a few minutes. They receive a small snippet of code to include on their web pages. Google will then automatically serve advertisements that are relevant to the content on the webmaster's pages. When someone visits the webmaster's site and clicks on one of Google's AdSense advertisements, the webmaster earns a fee. Advertisers can pay anywhere from five cents to a hundred dollars per click, and the webmaster receives a percentage of that fee.

Many webmasters are content with earning five to ten dollars from AdSense to cover the cost of web hosting. But many, unsurprising, have higher ambitions. At a popular WebmasterWorld forum, participants share tips and encouragement on reaching a goal of $300 per day from AdSense. So it is no wonder that Calacanis created quite a buzz when he made his million dollar blog entry.

Google have proven once again that they excel at designing innovative Internet services. If you are in the web industry and have not yet used AdSense, then perhaps you should try it out. Or if you are already using it, perhaps Calacanis’ impressive results will encourage you to track the performance of your AdSense units more closely, fine tune their positions and formats, and take your earnings to a new level.

Calacanis’ million dollar blog entry can be viewed at: http://calacanis.weblogsinc.com/entry/1234000403051129/
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